STATISTICS TO HELP YOU OPTIMIZE YOUR SITE

STATISTICS

ONLY 50% OF SMALL BUSINESSES HAVE A WEBSITE.

That’s a staggeringly low statistic, considering how critical websites are for lead generation and nurturing, if not for actual conversion. Having a website to direct social traffic to is key to any digital marketing campaign, so if your small and midsize business (SMB) hasn’t explored this channel yet, make it your goal in 2019.

70 TO 80% OF CONSUMERS RESEARCH A BUSINESS ONLINE BEFORE VISITING IN PERSON OR MAKING A PURCHASE.

This is yet another reason that having a website is so important for growing your business. If you don’t have an online presence, you may lose potential customers.

38% OF PEOPLE WILL STOP ENGAGING WITH A SITE IF IT DOESN’T HAVE AN APPEALING LAYOUT OR DESIGN.

Have you ever seen a website that was so out of date or difficult to navigate that you just bailed and went to a different site to find what you were seeking? This happens quite frequently, according to this business website statistic. Make sure your content is always updated, visually appealing, and intuitive so that visitors don’t immediately bounce.

MORE THAN 50% OF WEBSITE TRAFFIC IS BROUGHT IN THROUGH A SEARCH ENGINE.

Google can be your best friend if your site is optimized to accommodate search queries. Search engine optimization (SEO) helps you get in front of your audience on various search engines, but don’t forget that pay-per-click (PPC) can be another useful aid and offset weaknesses in your SEO.

IN GENERAL, WEB PAGE CONVERSION RATES RANGE FROM 1 TO 3%.

If your website brings in several thousand visitors a month, a 1% to 3% conversion rate is significant revenue. This also means that if you boost your conversion rate by even half a percent, you’re upping your profits by a huge amount.

74% OF CONVERSION RATE OPTIMIZATION PROGRAMS IMPROVE SALES.

Do you test your website to see how you can increase conversion? If not, you should. There are plenty of online tools to help you heat map, A/B test, and measure analytics so that you can discover where your site can improve and streamline conversion.

PEOPLE HAVE TWICE AS MANY INTERACTIONS WITH BRANDS VIA MOBILE THAN THROUGH ANY OTHER MEANS.

Convenience is king ― and nothing is more convenient than being able to access a company’s website while you’re already out and about. For this reason, having a website that is compatible with mobile should be a priority in your digital strategies.

84% OF PEOPLE WILL NOT MAKE PURCHASES THROUGH AN UNSECURED WEBSITE.

Speaking of ecommerce, even if your site is mobile-friendly, you won’t gain sales if your customers don’t trust your security. Having a secure website will promote trust in your audience while helping you achieve better sales rates.

CONSISTENT BRAND PRESENTATION ACROSS PLATFORMS INCREASES REVENUE BY UP TO 23%.

From an aesthetic standpoint, having your brand imagery, language, and colors represented overtly on your website makes a strong impression on your viewers, which can even go so far as to boost your conversion and revenue.

SMARTPHONE CONVERSION RATES ARE UP 64% COMPARED TO DESKTOP CONVERSION RATES.

This is yet another reason to go mobile. When your site goes where your audience goes, you improve your online presence and your revenue.